


If you want to know how many cars you can post on Facebook Marketplace per day, the short answer is about 10 vehicles. However, this number changes based on your account age, posting history, and how Facebook views your activity. New accounts often start with a limit of just one listing per day.
Facebook sets these limits to stop spam and protect buyers. As a result, dealerships face real challenges when trying to list their full inventory. The good news? There are smart ways to work around these restrictions and get more cars in front of buyers.
Facebook does not publish exact posting limits. Instead, their system uses algorithms to decide how many listings each account can make. Most sellers report hitting a wall at around 10 posts per day. Some accounts get flagged after just 5 listings.
Here are the common limits sellers experience:
New accounts: 1 listing per day for the first few weeks
Established personal accounts: 5-10 listings per day
Monthly caps: Some users report limits of 20 items per month
Category limits: Vehicle listings may have stricter rules than general items
These numbers can change without warning. Therefore, you should always monitor your account for any signs of restrictions.
Facebook wants to keep Marketplace safe for shoppers. When the platform first launched, anyone could post unlimited listings. Scammers quickly flooded the site with fake car listings. In response, Facebook added strict posting limits.
The platform looks for these red flags:
- Posting many items in a short time
- Using the same photos across multiple listings
- Copy-paste descriptions
- Accounts that only use Marketplace without other Facebook activity
- Slow response times to buyer messages
According to Red Social's research on Marketplace limits, Facebook builds trust over time. Brand-new accounts face the tightest restrictions. The platform loosens limits as it sees consistent, legitimate activity.
For dealerships with hundreds of vehicles, manual posting creates a huge problem. At 10 cars per day, it would take weeks to list a full inventory. Meanwhile, cars sit on your lot instead of getting views from buyers.
Worse yet, posting too fast can trigger account restrictions. Facebook may shadow ban your listings. This means your cars appear to you, but buyers never see them. Some dealers have lost access to Marketplace entirely after hitting limits too many times.
The real cost of posting limits includes:
- Lost leads from cars that never get listed
- Wasted staff time on manual posting
- Stale inventory that sits too long
- Risk of account bans from aggressive posting
Smart dealers use several strategies to maximize their Marketplace presence. First, they spread posts throughout the day instead of all at once. Posting 2-3 cars every few hours looks more natural than dumping 10 listings in 5 minutes.
Second, they keep each listing unique. Use different photos for each car. Write fresh descriptions instead of copying the same text. These small changes help your posts avoid spam filters.
Third, they respond to messages quickly. Facebook rewards accounts that engage with buyers. In fact, 81% of Marketplace inquiries come within 24 hours of posting. Fast responses show the algorithm that you are a real, active seller.
- Build up your account with regular Facebook activity
- Complete your profile with a real photo and details
- Join local buy-and-sell groups
- Wait 48-72 hours between posting sessions if you hit limits
- Never use fake accounts or dummy profiles
Manual posting simply does not work for busy dealerships. You need a system that posts your entire inventory without triggering Facebook's spam filters. That is exactly what Shiftly Auto's dealership listing tool does.
Shiftly Auto helps dealerships list their full inventory while staying compliant with Facebook's rules. The platform spaces out posts automatically. It creates unique listings for each vehicle. As a result, dealers report listing 100+ cars in under an hour without account issues.
Here is what automation gets you:
- List your entire inventory quickly and safely
- AI-powered sold vehicle alerts that remove listings instantly
- Dashboard to track which salespeople post and respond
- Compliance with Facebook's policies so you avoid bans
Some dealers have sold 24+ cars in 30 days just from Marketplace leads using this approach. Others report a 25x return on their investment.
With the right tools, the daily limit becomes much less important. While a single account might max out at 10 posts, automation platforms work within Facebook's guidelines to get your inventory visible. Dealers using Shiftly Auto do not worry about counting posts or watching the clock.
The key is working smarter, not harder. Instead of having staff manually post one car at a time, you can focus on what matters: responding to leads and closing sales.
Facebook Marketplace connects you with millions of active car shoppers. But posting limits hold back most dealerships. Every day you spend fighting restrictions is a day your competitors win those leads.
You do not have to figure this out alone. Shiftly Auto has helped over 2,000 dealerships list more inventory and generate more sales from Facebook Marketplace.
Ready to stop counting posts and start selling cars? Contact Shiftly Auto today to see how our listing automation can transform your dealership.
