Trusted by Dealers Nationwide

Why Running ADs as a Dealership is Important

Gone are the days of waiting on foot traffic, relying on weekend radio spots, or hoping someone scans your newspaper listing. Today’s auto buyers begin their journey online, usually by scrolling through Facebook, watching reels, and browsing vehicles on their phones.

Here's why running ads as a dealership is essential:

Hyper-Targeted Audience Reach

With platforms like Meta (Facebook/Instagram), you can target in-market car buyers by:

  • Location (down to the ZIP code)

  • Age, income, and credit score

  • Vehicle interest (SUVs, trucks, sedans, EVs)

  • Online behaviors and browsing patterns

This means your ads are seen by buyers who are actively shopping, not random eyeballs.

Lower Cost per Lead (CPL)

Compared to traditional methods like radio or TV, running ads online delivers:

  • Higher reach with lower cost

  • Better lead quality

  • Real-time attribution tracking

Using just $30 per day, dealerships using Shiftly Ads often see 50-100 leads/month, beating third-party lead providers on both cost and conversion rate.

Real-Time Optimization = Higher ROI

One of the biggest advantages of running dealership ads digitally is data. Platforms like Facebook provide real-time performance metrics - so your campaigns are never static. You can:

  • A/B test ad creatives and calls-to-action

  • Pause underperforming ads

  • Scale top-performing audiences

  • Track CPL, CTR, impressions, and conversions

This allows you to optimize daily, not quarterly like traditional media.

Engagement That Build Trust

Unlike a billboard or static mailer, digital ads open up two-way interaction. You can:

  • Answer buyer questions via Messenger

  • Run retargeting ads for undecided visitors

  • Drive traffic to inventory pages or lead forms

This engagement increases both brand trust and lead-to-sale conversion.

Here's What to Expect with Shiftly Ads

Shiftly Auto specializes in running dealership ads that convert, without the guesswork. Here's what you can expect:

✔ Done-for-you campaign setup

✔ Professionally written ad copy & creative

✔ Targeting based on your local market

✔ Lead forms optimized for conversion

✔ Daily campaign optimization

With Shiftly, dealerships often see:

  • 50-100 high-intent leads/month

  • Lower CPL than CarGurus, AutoTrader, or TrueCar

  • More booked test drives & faster closings

Ready to Start Running Ads That Drive Sales?

If you're ready to stop relying on outdated methods and start generating real, high-converting leads, Shiftly Auto is your turnkey ad partner. Schedule a demo below and make your showroom the busiest in town.

GET STARTED

Want to see a demo of our software or have questions about our service?

Fill out the form, and we will reach out to you!

FAQs

What is Shiftly?

Shiftly is a cutting-edge software platform built to revolutionize how dealerships market their used vehicles. It enables dealers to easily list cars on the largest used car marketplaces, unlocking access to a highly profitable audience. With Shiftly, you can scale your used car sales and drive greater profitability for your dealership.

How does it work?

Shiftly simplifies the process of listing and managing your dealership’s inventory. Shiftly's software helps you posts your inventory to Facebook Marketplace in literal seconds, ensuring maximum exposure in your market. The dealer dashboard provides real-time tracking of each salesperson's listings, while automated alerts notify sales staff when a vehicle is sold, prompting them to remove it from the platform. This streamlined approach eliminates the manual effort of posting and managing listings, allowing your team to focus on selling more cars and increasing profitability.

How much does it cost?

Shiftly delivers personalized pricing solutions designed specifically for your dealership. We know that no two dealerships are the same, so our pricing is tailored to meet your unique requirements. Just enter your email HERE to receive a custom market quote, perfectly aligned with your business goals.

How does Shiftly compare to other methods?

HERE is a breakdown of our tool vs. our competition. If you take a look you’ll notice that almost everything we offer in terms of features, technology, resources, and support, our competition doesn't.

What if i'm already using a different tool?

It’s actually a really good thing. A few of our top-performing dealers are very aggressive and use multiple tools. Shiftly should be a large part of your dealer marketing strategy, but not always your only strategy.

What if i’ve never sold cars through this method?

You’re in the right place because our customer success team, featuring some of the most experienced people in the country when it comes to this strategy. Our team will provide you with a step-by-step blueprint to transform your dealership into a high-performing sales machine.

Still have questions?