Why Social Media?

In today’s fast-paced world, relying solely on outdated methods like ads, radio, and third party listing sites to sell cars just isn’t cutting it anymore. These approaches limit your reach and miss out on the massive audience that lives online. Social media, and specifically Facebook Marketplace, has transformed the way customers search for vehicles. With millions of active users, Facebook Marketplace provides a direct line to local, interested buyers who are actively looking for their next vehicle.

By listing your inventory on Facebook Marketplace, you’re putting your cars in front of the people who matter most—those in your community who are ready to make a purchase. It’s a space where potential customers can instantly view photos, ask questions, and connect with your sales team. Plus, Marketplace helps build trust through personal interactions and reviews, making it easier for buyers to choose your dealership.

Don’t waste time and resources on old, ineffective strategies. Take advantage of the platforms where your customers are already spending their time. Start listing your inventory on Facebook Marketplace and see the difference it makes for your dealership’s lead generation and sales.

Problems with

Traditional Methods

Meta Ads, Radio, and Third Party Listing Sites

Limited Audience Reach

These methods are usually restricted to a local or regional audience, limiting exposure to potential buyers.

Inefficient Lead Generation

Traditional marketing often produces fewer leads, and those leads are typically less targeted, reducing conversion rates.

Difficulty Tracking Performance

It’s challenging to accurately measure the effectiveness of traditional methods, making it harder to optimize strategies and improve results.

High Cost

Traditional advertising, like TV, radio, and print, often requires large budgets with no guaranteed return on investment.

Delayed Results

Traditional campaigns can take time to plan, execute, and see results, delaying the dealership’s ability to respond to market changes.

Lack of Personalization

Generic advertising messages can feel impersonal, making it harder to build trust and rapport with potential customers.

The Trend is Clear

The Rise of the Social Media Market

Facebook Marketplace has seen impressive growth over the past five years, making it a key platform for dealerships to list inventory. In 2018, Marketplace had already reached 800 million monthly users, highlighting its rapid adoption as a go-to space for local buying and selling.

Fast forward to 2023, and that number has surpassed 1 billion monthly active users globally.

This growth reflects the increasing shift toward online commerce, especially for larger purchases like vehicles. With over a billion active users today, Facebook Marketplace offers dealerships a vast, engaged audience, making it an essential tool for generating leads and driving sales.

Traction

Unlock a world of opportunities and profitability by acquiring vehicles directly from private sellers – increase your margins, access better inventory, and build lasting customer relationships.

Dealerships using Facebook Marketplace can see impressive results when leveraging Shiftly's tools and training. For example, one user posted 146 vehicles, received over 850,000 engagements, and sold more than 15 cars in a single month. This shows how, with the right strategy, dealerships can tap into Marketplace’s massive audience to generate leads and drive sales quickly.